Village Shalom is an independent and assisted living facility that traces its roots in Kansas City back to 1902. Wanting to differentiate themselves from the status quo of what is expected of retirement communities online, Village Shalom asked for a website that illustrates the lives of its vibrant residents and takes pride in its Jewish heritage.
During collaborative research, we arrived at two key insights: The residents were largely online and that adult children of residents often needed to first learn of Village Shalom while their elderly parent is in the hospital.
The designed solution features vibrant color and large photos that give residents and prospects alike a feeling of comfort and quality. It also serves to inform both audiences of what Village Shalom offers on a day-to-day basis.
Finally, the mobile-optimized website allows adult children to gain information to help make decisions about their loved one's well-being.