Girls on the Run inspires girls to be joyful, healthy and confident. It does this through a fun, experience-based curriculum centered around running.
Kansas City is home to one of the largest chapters of this non-profit organization in the nation. Because of its size, fundraising at scale is a business challenge.
In 2015, this group came to Orange Flame Design with an idea for a fundraising luncheon series. They wanted to call it the "Live ____ Luncheon." Each luncheon would feature a speaker that lives her life in a variety of inspiring ways.
Their inaugural guest was Kathrine Switzer, the first woman to enter the Boston Marathon. In 1967, women were not allowed to run in the Boston Marathon. In fact, the race director tried to physically throw her off the race course. So, it made sense that the theme for her luncheon was "Live Fearlessly."
The work, both online and in print, featured historic photos of Switzer's famous run. Her bib number, 261, is an icon representing her dauntless spirit.
The luncheon was a success, raising tens of thousands of dollars to help the Kansas City chapter fulfill its mission.